Brand Guide Info
Legal & General America is a subsidiary of a British multinational financial services and asset management company headquartered in London, England.
Legal & General America’s brand guide is short and shows only the general points of the branding rules.
The brand guide includes:
- General Rules
- Logo Usage
- Tone of Voice
- Color Palette
Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of your ideal customer and their buying process. Understanding what they value, the marketing channels that appeal to them, their unique buying psychologies, and other significant […]
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