Brand Guide Info

Jamie Trevor Oliver MBE is a British chef and restaurateur. He is known for his approachable cuisine, which has led him to front numerous television shows and open many restaurants.

Jamie Oliver’s brand guideline is very detailed with text. The guide consist of two versions: mass and premium.

For each version, it includes:

  • Identity Info
  • Personality
  • Tone of Voice
  • Logo Correct Uses and Misuses
  • Logo Sizing
  • Colour Palette
  • Photography
  • Photography Do’s and Don’ts
  • Using Photographs on Package
  • Typography
  • Typographic Rules for Package
  • Typography Do’s and Don’ts
  • Rules for Different Product Categories


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