Fortinet's Brand Guide

Fortinet's Brand Guide

Brand Guide Info

Fortinet is a multinational cybersecurity company that provides firewalls, software and services to more than 455,000 customers.

Fortinet’s brand guide is formal and detailed.

The brand guide includes:

  • Brand Identity
  • Color Palette
  • Color Usage
  • Typography
  • Photography
  • Graphic Style
  • Brand Application Examples
  • Printed Materials
  • Logo Usage
  • Symbol Usage
  • Logo Misuse
  • Co-branding Rules
  • Editorial Rules
  • Tone of Voice
  • Target Audience
  • Trademark Rules

ARTICLE

What is An Ideal Customer Profile and Why Do You Need One?

In the past, market experts have emphasized the concept of settling for realistic goals rather than idealistic ones. This means that marketers have historically set achievable objectives and tapered their expectations in an attempt to minimize losses while maximizing their wins. Though this is undoubtedly good advice, there are times when it pays to be […]

ARTICLE

What Are Rockefeller Habits and How Businesses Can Implement Them

The “Rockefeller Habits” are among the most regarded business strategy frameworks that have been practiced by numerous executives and entrepreneurs for the last 2 decades to make their businesses flourish.After reading the biography, "Titan: The Life of John D. Rockefeller, Sr.," Verne Harnish, a business coach and the author of "Scaling Up," became inspired to […]

ARTICLE

Top 10 Strategic Planning Books

          Are you looking to master the strategic planning process? Well, Breakthrough has got you covered! Check out our top 10 must-read books on strategy that will guide you to develop a killer strategic plan for your business or company: Strategy Safari by Henry Mintzberg, Joseph Lampel & Bruce Ahlstrand As […]