Brand Guide Info
FirstGroup plc is a multi-national transport group that operates transport services in the United Kingdom, Ireland, Canada and the United States.
FirstGroup’s brand guide is plain and clean.
The brand guide includes:
- Brand Strategy
- Business Structure
- Logo Usage
- Clear Space and Minimum Size
- Logo Misuse
- Color Palette
- Printed Materials
- Brand Application Examples
Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of your ideal customer and their buying process. Understanding what they value, the marketing channels that appeal to them, their unique buying psychologies, and other significant […]
Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface, […]
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