FirstGroup's Brand Guide

FirstGroup's Brand Guide

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FirstGroup's Brand Guide


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Brand Guide Info

FirstGroup plc is a multi-national transport group that operates transport services in the United Kingdom, Ireland, Canada and the United States.

FirstGroup’s brand guide is plain and clean.

The brand guide includes:

  • Introduction
  • Brand Strategy
  • Business Structure
  • Logo Usage
  • Clear Space and Minimum Size
  • Logo Misuse
  • Color Palette
  • Typography
  • Photography
  • Iconography
  • Printed Materials
  • Brand Application Examples
  • Co-branding
  • Sub-branding


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