Discord's Brand Guide

Discord's Brand Guide

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Discord's Brand Guide


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Brand Guide Info

Discord is a VoIP, instant messaging and digital distribution platform designed for creating communities. Users communicate with voice calls, video calls, text messaging, media and files in private chats or as part of communities.

Discord’s brand guide is playful, informal and designed with vibrant colors.

The brand guide includes:

  • Brand Introduction
  • Brand Identity
  • Mission and Vision
  • Brand Positioning
  • Tone of Voice
  • Logo Usage
  • Clear Space
  • Symbol Usage
  • Wordmark Usage
  • Tagline Usage
  • Icon Usage
  • Logo Placement
  • Logo with Color Combinations
  • Logo Do’s and Don’ts
  • Color Palette
  • Color Usage Do’s and Don’ts
  • Color Scheme Do’s and Don’ts
  • Typography
  • Typography Do’s and Don’ts
  • Brand in Action


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