Brand Guide Info

The Coca-Cola Company is a total beverage company, offering over 500 brands in more than 200 countries and territories.

Coca-Cola Zero’s brand guide was released for internal use. It’s simple and straightforward.

The brand guide includes:

  • Brand Identity
  • Brand Personality
  • Design Principles
  • Brand Application Examples
  • Logo Usage
  • Logo Color Palette
  • Clear Space and Minimum Size
  • Logo Misuse
  • Lockup Usage
  • Logo Variants
  • Symbol Usage
  • Color Palette
  • Color Usage
  • Typography
  • Photography
  • Printed Materials
  • Signage Rules
  • Trademark Rules


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