Coca-Cola Zero's Brand Guide
Brand Guide Info
The Coca-Cola Company is a total beverage company, offering over 500 brands in more than 200 countries and territories.
Coca-Cola Zero’s brand guide was released for internal use. It’s simple and straightforward.
The brand guide includes:
- Brand Identity
- Brand Personality
- Design Principles
- Brand Application Examples
- Logo Usage
- Logo Color Palette
- Clear Space and Minimum Size
- Logo Misuse
- Lockup Usage
- Logo Variants
- Symbol Usage
- Color Palette
- Color Usage
- Typography
- Photography
- Printed Materials
- Signage Rules
- Trademark Rules
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