Ben & Jerry’s's Brand Guide

Pin It

Ben & Jerry's is a Vermont-based company that manufactures ice cream, frozen yogurt, and sorbet.

Ben & Jerry's brand guide is unconventional and colorful. The brand guide includes:

Brand Story
Brand Identity
Target Audience
Tone of Voice
Logo Usage
Logo Misuse
Logo Variants
Typography
Color Palette
Illustration
General Rules
Photography
Co-branding
Legal Info

Try our Brand Voice Builder Tool

Define your persona, tone, language & purpose; then create messages using your brand voice.

Start Now

Brand & Positioning Services

Talk to our consultants about creating a powerful market position.

Brand & Positioning

Explore Other Brand Guides

Audi Brand Guide

Tyson Foods Brand Guide

Bee in the City Brand Guide

Ericsson Brand Guide

Spaces Brand Guide

Paper Water Bottle Brand Guide

PayPal Brand Guide

Pittsburgh International Airport Brand Guide

Zscaler Brand Guide

TensorFlow Brand Guide