Audi's Brand Guide

Audi's Brand Guide

Brand Guide Info

Audi is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles.

Audi’s brand guide is a well-detailed online brand website.

The brand guide includes:

  • Brand Appearance (Identity)
  • Audi Rings as Logo Usage
  • Logo Application
  • Logo Positioning
  • Logo Minimum Size and Clear Space
  • Logo Misuse Examples
  • Brand Claim
  • Color Palette
  • Typography
  • Layout Structure
  • Layout Don’ts
  • Imagery
  • Imagery Composition
  • Illustration Examples
  • Illustration Principles
  • Iconography
  • Animation Usage


The website also includes many examples of different design elements on their respective pages.


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