American Express's Brand Guide
Guide
American Express's Brand Guide
Website
American Express's Website
American Express LinkedIn
Brand Guide Info
American Express is a multinational financial services company that was founded in 1850.
American Express’ brand guide shows how the company communicates with their customers.
The brand guide includes:
- Logo Usage
- Logo Variations
- Logotype Usage
- Color Palette
- Typography
- Tagline Usage
- Minimum Size and Clear Space
- Logo Misuse
- Partner Logos
- Tagline Misuse
- General Rules
- Photography
- Cobranding Rules
- A Visual Element Called “Relationship Device”
- Card Art
ARTICLE
B2B Content Marketing Requires Deep Customer Knowledge
Are you struggling to make any significant strides with your current content marketing strategy? Do you feel like it's simply not hitting the nail on the head? It's possibly because your strategy isn't aligned with your B2B personas and customer profiles.B2B content marketing encompasses creating and sharing blogs, videos, social media posts, and other online […]
ARTICLE
Key Components of a Customer Profile in 2022
Understanding how fast marketing moves has never seemed more challenging. With the way this new decade has gotten underway, understanding the personas that make up your customer and client audience – and building the ideal customer profile that attracts and retains their business – is vital.Easier said than done? Not necessarily. Fundamentally, grasping the persona […]
ARTICLE
Top Marketing Content Writing Tools in 2022
Content writing is a growing industry, and it's a significant contributor to a $400 billion worth content marketing industry. However, as writers keep churning out new and fresh content, the content writing industry is only moving upward for the next few years.So, it's easy to figure out that the competition is very tough. And writers […]