Amazon's Brand Guide

Pin It

Amazon is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Amazon's brand guide is a heavily text-based web page with some images. The brand guide includes:

Legal Info
Call to Actions
CTA Do's and Don'ts
Brand Phrases
Logo Usage
Logo Minimum Size and Clear Space
Logo Don'ts
Icon & Element Usage
Product Imagery

Try our Brand Voice Builder Tool

Define your persona, tone, language & purpose; then create messages using your brand voice.

Start Now

Brand & Positioning Services

Talk to our consultants about creating a powerful market position.

Brand & Positioning

Explore Other Brand Guides

PubMatic Brand Guide

KAE Brand Guide

B&D Brand Guide

Nutanix Brand Guide

Zebra Brand Guide

Microsoft Bing Brand Guide

LinkedIn Brand Guide

Carrefour Brand Guide

TikTok Brand Guide

Wikipedia Brand Guide