Alienware's Brand Guide

Alienware's Brand Guide

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Alienware's Brand Guide


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Brand Guide Info

Alienware is an American computer hardware subsidiary of Dell. Their product range is dedicated to gaming computers which can be identified by their alien-themed designs.

Alienware’s brand guide is elegant with the contrast of black and white.

The brand guide includes:

  • Brand Tone of Voice
  • Logo Primary and Alterante Usages
  • Color Palette
  • Primary and Web Typefaces
  • Clear Spaces for Text
  • Call-to-Action Design
  • Grid Design Example
  • Illustrations for Different Products
  • Photography Guideline
  • Brand Identity with Partner Assets


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