Brand Guide Software

Breakthrough is takes your brand guide and identity plan to a whole new level.

What is Breakthrough software?

A platform for strategic planning.

Breakthrough helps organizations create, define, articulate, communicate and collaborate their business strategy and vision with employees, partners and investors.

 

A structured strategic plan with workshops and discussions helps any business build a strategy to scale their organization.

Why is a Brand Guide important to strategic growth?

Your brand must be evangelized by every employee and stakeholder.

Your brand and identity is the personality, tone, and message that represents your company.

 

It’s how the world recognizes you and begins to trust you.  A brand guide often includes your identity such as colors, fonts, and logo usage but also expands into your market positioning and messaging.

 

If you see someone change how they look, act and speak all the time, you won’t feel like you know who they are, and you certainly wouldn’t trust them.

 

Inconsistency will confuse and alienate your customers, potential investors, and potential employees.  Developing a strong brand guide that is accessible by every employee helps you ensure that consistency in message and visuals.

What should a Brand Guide have and do?

No matter what, it should help your team communicate with the outside world consistently.

Brand guides are different for every organization and many focus on the identity. Breakthrough believes that a brand guide should include everything your organization needs to engage with the outside world.

 

 

Common Guide Elements

Name Usage

Logo Usage

Colors

Fonts

Iconography

Expanded Guide Elements

Vision & Mission

Core Values

Value Propositions

Messaging

CX Strategies

How can I use Breakthrough software to create a Brand Guide?

Brand consistency is important, but first your brand must be created strategically to drive your organization to win.

The Breakthrough platform not just helps you organize your culture, market strategy, brand, identity, sales strategy, marketing strategy and more but also helps walk you through creating these elements based on strategic methodologies.

 

Once you’ve perfected your strategy, Breakthrough allows you to selectively share it with your team, partners and investors to keep everyone on the same page and collaborate for constant evolution.

Check out some examples of Brand Guides.

Ready to get started?

Sign up now to experience the most powerful business strategy software.

You can also check out our pricing, but our base package is free forever for 1 user.

Uncategorized

Why audience segmentation improves marketing

Think about the last time you gave someone a gift. Odds are you didn’t give the person the same gift you had given to your spouse a few months ago. In fact, we’re going to guess you likely don’t give the same gift to everyone. You personalize it. You look at something in the store

Targeting

Top 10 Market Research Articles

Let’s face it – not everyone has time to sit down and read a lengthy article on a topic like marketing. Even if it’s critical to your company’s success, and the article is bursting full of helpful information, it takes precious time that you likely don’t have.Luckily, we’re here to make it easier for you.

Research

Top 11 Audience Research Tools

It’s a common quality across the board – people don’t like change. In fact, according to research, Americans buy the same 50 items, accounting for around 85% of household needs. So, needless to say, you can get stuck between a rock and a hard place when you want someone to switch to your brand. If

Research

How to do Market Research?

“Failure to do market research before you begin a business venture or during its operation is like driving a car from Texas to New York without a map or street signs,” William Bill of Wealth Design Group LLC in Houston says. Bill couldn’t be more right. Marketing research zeroes in on what kind of exciting

Customer Avatar

What is a Customer Avatar?

When you’re in charge or running a business, you’re always looking for ways to attract “new” everything – customers, subscribers, maybe even old customers. What’s the way to do it? Connecting with them on an emotional, deep level. The problem here is, some people are pretty uncomfortable with getting emotional with strangers. But this is