Brand Guide Software
Breakthrough is takes your brand guide and identity plan to a whole new level.
What is Breakthrough software?
A platform for strategic planning.
Breakthrough helps organizations create, define, articulate, communicate and collaborate their business strategy and vision with employees, partners and investors.
A structured strategic plan with workshops and discussions helps any business build a strategy to scale their organization.
Why is a Brand Guide important to strategic growth?
Your brand must be evangelized by every employee and stakeholder.
Your brand and identity is the personality, tone, and message that represents your company.
It’s how the world recognizes you and begins to trust you. A brand guide often includes your identity such as colors, fonts, and logo usage but also expands into your market positioning and messaging.
If you see someone change how they look, act and speak all the time, you won’t feel like you know who they are, and you certainly wouldn’t trust them.
Inconsistency will confuse and alienate your customers, potential investors, and potential employees. Developing a strong brand guide that is accessible by every employee helps you ensure that consistency in message and visuals.
What should a Brand Guide have and do?
No matter what, it should help your team communicate with the outside world consistently.
Brand guides are different for every organization and many focus on the identity. Breakthrough believes that a brand guide should include everything your organization needs to engage with the outside world.
Common Guide Elements
Expanded Guide Elements
Vision & Mission
How can I use Breakthrough software to create a Brand Guide?
Brand consistency is important, but first your brand must be created strategically to drive your organization to win.
The Breakthrough platform not just helps you organize your culture, market strategy, brand, identity, sales strategy, marketing strategy and more but also helps walk you through creating these elements based on strategic methodologies.
Once you've perfected your strategy, Breakthrough allows you to selectively share it with your team, partners and investors to keep everyone on the same page and collaborate for constant evolution.
And some valuable resources on Brand Guides.
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