5 Steps to Define Your Target Market
Whether you’re selling automotive parts or uniforms, every single business has one major element in common – they need to define a target audience. Completely understanding your target audience means you can deliver the exact results the customer wants.
Dissecting each customer and understanding what makes him or her tick can help you understand who your target audience is. Most importantly, there are 5 solid steps you can take to clearly define who your target audience is and what you need to adjust to meet their needs.
- Under the problem, then the solution
Odds are, the product or service you’re selling is to solve a problem. But without fully understanding what the problem is, you’ll struggle to sell the solution. Get a good feel for the problem you’re trying to solve. From here, you can market and sell the solutions wholeheartedly.
- Get a clear idea of the customer
Slowly but surely, start keeping a list of all the different people that suffer from the problem you’re looking to solve. From here, start drawing a picture of who these customers are. Are they business owners? Are they with manufacturing companies?
- Who’s going to have something to gain?
Take a second and ask yourself who will struggle with these problems the most, and who will lose the most by not dealing with the problem? Then it’s up to you to make these deals appetizing. If the cost of not solving the problem is more than the cost of dealing with them, you’ve got yourself a killer deal. Keep in mind things like stress, a blow to someone’s reputation or even just emotional disturbance.
- Take a look around
A simple way to pick the right path for marketing is to look around your company. Are there any specific areas of expertise? Ask yourself if you deal with a certain market, such as construction workers or lawyers. Do you have a specialized knowledge of certain areas? Are you especially good with a certain type of person? All of these different factors can help you provide a tempting offer.
- Why me?
One of the hardest steps is looking outside of your company and finding an answer to the question: What else? You need to be able to tell customers why they should pick you – and not your competitor – to solve their problem. If you can’t answer this question it’s time to start at the very beginning and find out why you’re selling your product or offering your service. The key here is finding out what puts you above all the rest.
As you can see, trying to take the steps to uncover your target audience can be an in-depth and delicate process. And there’s always the risk of uncovering the wrong target audience.Instead of guessing or stabbing in the dark, Breakthrough will help you narrow it down. This way, your company can always deliver the right message to the right audience.
Define Your Strategy.
Build A Brand Guide.
Give Breakthrough A Try Now.
Join our mailing list.
B2B Content Marketing Requires Deep Customer Knowledge
Are you struggling to make any significant strides with your current content marketing strategy? Do you feel like it’s simply not hitting the nail on the head? It’s possibly because your strategy isn’t aligned with your B2B personas and customer profiles.B2B content marketing encompasses creating and sharing blogs, videos, social media posts, and other online…
Key Components of a Customer Profile in 2022
Understanding how fast marketing moves has never seemed more challenging. With the way this new decade has gotten underway, understanding the personas that make up your customer and client audience – and building the ideal customer profile that attracts and retains their business – is vital.Easier said than done? Not necessarily. Fundamentally, grasping the persona…
Top Marketing Content Writing Tools in 2022
Content writing is a growing industry, and it’s a significant contributor to a $400 billion worth content marketing industry. However, as writers keep churning out new and fresh content, the content writing industry is only moving upward for the next few years.So, it’s easy to figure out that the competition is very tough. And writers…
11 Different Perspectives for Buyer Personas and ICPs
Knowing your customers is how you reach them. Businesses worldwide focus their marketing on reaching the right audience segments, and to do that, you must have a deep understanding of your ideal customer and their buying process. Understanding what they value, the marketing channels that appeal to them, their unique buying psychologies, and other significant…
Do Small Businesses Need to Define Brand Hierarchy?
Any company’s branding strategy should intend to convey a positive and accurate message about the enterprise and its products to a target customer group. How potential and existing customers feel about your brand is communicated through focused messaging and advertising, often influenced by the appeal of a logo and subtleties such as company colors, typeface,…
The Best Audience Targeting Strategies to Win Your Ideal Customers
In marketing, the goal isn’t to appeal to as many people as possible. The goal is to appeal to as many realistic potential buyers as possible. This requires awareness from brands of who their company is, who they’re trying to reach, and what makes their product or service worth buying. To best connect with realistic…