5 Steps to Define Your Target Market

Whether you’re selling automotive parts or uniforms, every single business has one major element in common – they need to define a target audience. Completely understanding your target audience means you can deliver the exact results the customer wants.

Dissecting each customer and understanding what makes him or her tick can help you understand who your target audience is. Most importantly, there are 5 solid steps you can take to clearly define who your target audience is and what you need to adjust to meet their needs.

  1. Under the problem, then the solution

Odds are, the product or service you’re selling is to solve a problem. But without fully understanding what the problem is, you’ll struggle to sell the solution. Get a good feel for the problem you’re trying to solve. From here, you can market and sell the solutions wholeheartedly.

  1. Get a clear idea of the customer

Slowly but surely, start keeping a list of all the different people that suffer from the problem you’re looking to solve. From here, start drawing a picture of who these customers are. Are they business owners? Are they with manufacturing companies?

  1. Who’s going to have something to gain?

Take a second and ask yourself who will struggle with these problems the most, and who will lose the most by not dealing with the problem? Then it’s up to you to make these deals appetizing. If the cost of not solving the problem is more than the cost of dealing with them, you’ve got yourself a killer deal. Keep in mind things like stress, a blow to someone’s reputation or even just emotional disturbance.

  1. Take a look around

A simple way to pick the right path for marketing is to look around your company. Are there any specific areas of expertise? Ask yourself if you deal with a certain market, such as construction workers or lawyers. Do you have a specialized knowledge of certain areas? Are you especially good with a certain type of person? All of these different factors can help you provide a tempting offer.

  1. Why me?

One of the hardest steps is looking outside of your company and finding an answer to the question: What else? You need to be able to tell customers why they should pick you – and not your competitor – to solve their problem.  If you can’t answer this question it’s time to start at the very beginning and find out why you’re selling your product or offering your service. The key here is finding out what puts you above all the rest.

As you can see, trying to take the steps to uncover your target audience can be an in-depth and delicate process. And there’s always the risk of uncovering the wrong target audience.Instead of guessing or stabbing in the dark, Breakthrough will help you narrow it down. This way, your company can always deliver the right message to the right audience.

Narrow Audience Targeting
Why is culture so important to a business? Here is a simple way to frame it. The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing
We have a culture where we are incredibly self critical, we don’t get comfortable with our success.
You have to stay true to your heritage; that's what your brand is about.
The culture is your brand.
Strategy follows people; the right person leads to the right strategy.
Strategy is a system of expedients... It is the art of acting under pressure of the most difficult conditions.
Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.
Strategy without process is little more than a wish list.
The essence of strategy is choosing what not to do.

Join our mailing list.

* indicates required

Ready To Try Your Free Account?

Build a smarter growth strategy.
Bring your vision to life.
Your company's next level awaits.

Ideal Customer Profile

What is An Ideal Customer Profile and Why Do You Need One?

In the past, market experts have emphasized the concept of settling for realistic goals rather than idealistic ones. This means that marketers have historically set achievable objectives and tapered their expectations in an attempt to minimize losses while maximizing their wins. Though this is undoubtedly good advice, there are times when it pays to be

Rockefeller Habits

What Are Rockefeller Habits and How Businesses Can Implement Them

The “Rockefeller Habits” are among the most regarded business strategy frameworks that have been practiced by numerous executives and entrepreneurs for the last 2 decades to make their businesses flourish.After reading the biography, “Titan: The Life of John D. Rockefeller, Sr.,” Verne Harnish, a business coach and the author of “Scaling Up,” became inspired to

Strategic Planning

Top 10 Strategic Planning Books

          Are you looking to master the strategic planning process? Well, Breakthrough has got you covered! Check out our top 10 must-read books on strategy that will guide you to develop a killer strategic plan for your business or company: Strategy Safari by Henry Mintzberg, Joseph Lampel & Bruce Ahlstrand As

Morning Breakthrough

Morning Breakthrough: What are BHAGs?

Oh, hey, you must be here to hear about BHAGs. BHAGs are Big Hairy Audacious Goals and they’re really meant to be something that you can define that will get people excited towards a common goal. Different than usually mission statements or quarterly goals that set, but don’t get people as excited. BHAGs are meant

Morning Breakthrough

Morning Breakthrough: Avoid Vanity Values

When it comes to core values, what we don’t want to do is make them vanity values. And what I mean by that is a lot of times people will create core values that are something they want to have the outside world perceive about them, but really have no meaning internally. What we want

Branding

How Does Brand Voice Affect Your Marketing Strategy and Conversion Rate?

During the past few decades, consumers have become more engaged with what they see and learn online than by those more traditional media forms like TV, newspapers, and magazines.While all communications are important, marketers can now present their “voice” directly to individuals and specific market segments through social media channels and interesting content marketing.A brand